Digital Marketing Specialist (Remote)
Experience: 3+ years
Salary: INR 1,13,636 - 1,51,514 / month
Expected Notice Period: 2 to 4 Weeks
Shift:6:30PM to 3:30AM IST
Opportunity Type: Remote
Placement Type: Permanent
(*Note: This is a requirement for one of Uplers' clients)
What do you need for this opportunity?
Must have skills required :
Bing ADS, Digital Campaign Strategy, GA4, Google Ads, Lead Generation, Meta Ads, Paid Media, Campaign Optimisation, LinkedIn Ads
Good to have skills :
Communication Skills, Looker Studio, Proactive, Project management
Our Hiring Partner is Looking for:
Digital Marketing Specialist (Remote) who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.
Roles & Responsibilities
Digital Advertising Specialist
We are looking for an experienced, data-driven digital marketing/advertising specialist responsible for developing and implementing digital advertising strategies for clients. The ideal candidate will have a deep understanding of the customer journey, extensive experience with paid advertising channels and managing large media budgets, and will be confident in developing and implementing strategies and tactics that involve channels targeting users at various stages of their journey. This role collaborates closely with our Project Management and Creative teams and reports directly to the Digital Advertising Manager.
Requirements
3+ years experience in a digital advertising role
Agency experience in paid digital advertising
Experience working in Google Analytics 4, Looker Studio and other dashboard/reporting tools
Experience managing multiple paid campaigns simultaneously in Google Ads, Meta Ads Manager, Microsoft Bing Ads, LinkedIn ads and other ad platforms.
Experience suggesting and adjusting media budgets based on objectives and performance
Solid understanding of concepts like measurement planning, customer journeys, digital advertising strategies, lead generation
Data-driven with the ability to interpret data and turn it into understandable, actionable insights
Proven track record of working with teams in Creative, Design and Development
Passion for the digital advertising industry and evolving ad platforms, policies and opportunities
Excellent written and verbal communication skills
Roles
Digital campaign strategy planner
Digital campaign implementer
Digital subject matter expert
Digital campaign optimizer
Google Analytics advisor
Key Accountabilities
Development of paid campaign digital strategies
Identify target audience segments on paid channels
Recommend digital media budgets
Work with Creative and Design teams to craft digital ads
Work with Analytics team to configure campaign conversion tracking
Work with Content and Design teams to optimize campaign landing pages
Setup digital campaigns on all major paid channels including Google Ads, Facebook, Instagram, Microsoft Bing, LinkedIn, and other ad platforms.
Optimize campaigns on all paid channels to achieve maximum ROI
Provide marketing/campaign performance reporting using Google Analytics and Looker Studio
Provide insight and analyze data as a digital subject matter expert.
Competencies
Detail-oriented: Doesnt miss details, follows plans, uses checklists
Organized: Maintains Google Drive folder structure, ad campaign organization, thoughtful utm links and analytics tracking mechanisms
Collaborative: Ability to work well with other people. No egos, just ideas.
Strategic: Looks at problems from multiple angles to determine best approach
Pragmatic: Finds the best way, all things considered
Communication: Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communications including email.
Teamwork: Reaches out to peers and cooperates with team to establish an overall collaborative working relationship
Calm under pressure: Maintains stable performance when under pressure or stress
Flexibility/adaptability: Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change. Learn quickly.
Proactive: Motivated self-starter, doesnt wait for others, acts without being told what to do
Assertive: Confident, takes charges
Work ethic: Possesses a strong willingness to work hard and get the job done.
Enthusiasm: Exhibits passion and excitement over work. Has a can-do attitude.
Engagement Type:
Direct-hire on the Metric Marketing payroll
Job Type: Permanent
Location: Remote
Working time: 6:30 PM to 3:30 AM IST
Interview Process -
Round 1 - Initial Screening
Round 2 - Technical Interview
How to apply for this opportunity?
About Our Hiring Partner:
Metric Marketing is a data-driven, digitally-focused agency that partners with schools across North America and beyond. We help school marketing and admissions teams get better data - and use it to create strategic and impactful creative campaigns that are optimized for growth. By connecting numbers with ideas, you’ll always have the answers you need to make confident decisions, understand what is working and what’s not, and ensure exceptional ROI as you work to fill your school - and your waitlist - with right-fit families.
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
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