Digital Marketing Specialist

Job description

Campaign Manager/Account Manager (SPE Senior Process Executive)
Job description
We at Cognizant Technology Solutions, we operate at the intersection of e-commerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on web-based shopping portal, across our other owned and operated sites, on other high quality sites across the web, and on millions of mobile and tablet devices. We put the customer at the heart of everything we do and work backwards, including in advertising.
If youre obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them – then we want you to come join us and make advertising even better.

ParticularsJob DescriptionEducational QualificationBachelor's degree with >2 years of experience in business development/sales within E-Com/Ad agency/E-com service provider domains.Work ExperienceSPE >2 Years of Experience.
SPE would have 2+ years of ad operations and dealing with advertisers for managing the accounts and make strategies for the product / customer and involving aspects of negotiation/business development. Incumbent would have managed a business to deliver on Ad priorities (Ads revenue, return on advertising spends, advertiser growth, advertiser optimization).Language & Communication

• Ability to effectively communicate his/her thoughts in a well-organized manner.
• Should be at par with CEFR C1 quality in English, and be fluent in conversant + written English.
• Should have a working knowledge/conversational capability in Hindi (basis advertiser need/comfort/constraint). Good communication skills in Hindi are a plus.

Preferred Competencies

• Build solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions
• Flawlessly execute end-to-end campaigns, liaising with advertisers to align to advertiser and organization (Amazon) priorities.
• Effectively negotiate and align spends for defined cadence (week / month/ quarter / sale event).
• Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs
• Keep regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction.
• Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
• Track & Own the Ad Revenue goals shared by Amazon for the bucket/set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed.
• Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals
• Serve as a source of market intelligence for other areas of the Advertising team (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies
• Co-lead monthly and quarterly reviews with advertisers
• Drive operational excellence to ensure SLA adherence and client satisfaction

Eligibility

• Proven experience (2 years) in ad operations & ad sales, online marketing/online ad sales or programmatic advertising
• 2+ years working in an external client facing environment involving aspects of negotiation/business development.
• Sales exposure in Digital field wherein responsible for upsell/cross sell or direct sales.
• Strong Excel and PowerPoint skills
• Creative and strategic vision to build value proposition for clients
• Strong analytical skills as well as experience in applying those skills in the advertising domain
• Ability to work cross-functionally and with a wide range of employees with different skill sets
• Ability to aggregate and analyze internal and external campaign metrics to assess performance drivers and identify insights.
• Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule Media planning & story-telling capabilities