Digital Marketing Specialist

The Digital Marketing Manager/Executive will be responsible for developing, implementing, and managing 360 Degree marketing campaigns that promote Imperium Digital Network Pvt Ltd and its telecom services. This role requires a deep understanding of digital marketing strategies, tools, and best practices. The ideal candidate will have a proven track record of driving online traffic, improving conversion rates, and increasing brand awareness in the telecom industry.

Key Responsibilities:

Strategy Development:

• Develop and implement comprehensive digital marketing strategies to achieve business objectives in the telecom sector.
• Analyze market trends and competitors to identify new opportunities.
• Create and manage a digital marketing budget.

Campaign Management & website Design

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising, & website designing
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Optimize user funnels and customer journey through targeted campaigns.

Content Creation and Management:

• Collaborate with internal teams to create high-quality content for various platforms (websites, blogs, social media, email, etc.).
• Manage the content calendar and ensure timely publication.
• Oversee the design and production of promotional materials tailored to the telecom industry.

SEO and SEM:

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns on Google, Bing, and other search engines.
• Conduct keyword research and analysis to optimize content and ad campaigns.

Social Media Management:

• Develop social media strategies and manage social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Create and curate engaging content for social media platforms.
• Monitor social media trends and engagement metrics to optimize strategies.

Email Marketing:

• Design and execute email marketing campaigns to nurture leads and engage customers.
• Segment email lists and tailor campaigns to different customer personas.
• Analyze email campaign performance and optimize for better results.

Analytics and Reporting:

• Use web analytics tools (Google Analytics, etc.) to monitor website traffic and user behavior.
• Generate regular reports on campaign performance and digital marketing ROI.
• Provide actionable insights and recommendations based on data analysis.

Team Collaboration:

• Work closely with the sales team to align marketing and sales strategies.
• Collaborate with graphic designers, content creators, and other team members to produce effective marketing materials.
• Stay up-to-date with the latest digital marketing trends and technologies.

Preferred Qualifications:

• Masters degree in Digital Marketing or a related field.
• Certifications in Google Ads, Google Analytics, Meta , HubSpot & other relevant platforms.
• Good Knowledge about Analytics Tools, website design,
• Experience in the telecom industry.

Benefits:

• Good salary and performance-based bonuses.
• medical insurance.
• Opportunities for professional development and career advancement.
• Flexible working hours and remote work options.
• Paid Time off & Another perks alsoopen from October 16 to November 6, 2024.